Post by jnowrin9 on Apr 30, 2024 4:01:42 GMT -5
In this blog post we have shed light on the phenomenon, highlighting its disadvantages and offering the best alternatives. 2. Isolate emails from other channels Email platform, external databases, CRM, CMS, ERP, e-commerce, business intelligence systems: they are not separate worlds, but close and communicating. Or at least they should be, in any digital marketing strategy. A sending platform like MailUp allows you to connect all systems , synchronize the information present in each one and make them communicate. In addition to the customized configuration service , here are some of the possible integrations with the MailUp platform, with which it is possible to trigger automatic campaigns profiled in detail; without forgetting the potential of the SMS channel , which combined with emails allows you to cultivate every touchpoint of the customer journey .
Neglecting your contact database. The churn rate – including unsubscribers, inactives and India Car Owner Phone Number List incorrect addresses – can erode an average of 25% to 30% of the database each year. Obviously the data fluctuates depending on the reference business and the recipients' acquisition criteria. For this reason, database building activities should be included among the priorities. The resources available to marketers are constantly developing and allow every point of contact with customers and users to be translated into opportunities for conversion into recipients: from the pages of your site , thanks to a dynamic pop-up , to your Facebook page , up to the events or at your physical point of sale, thanks to a registration form on iPad created with the Jade application . Another mistake is to forget about the so-called " database cleaning ": eliminating inactive addresses (which have not opened your emails for a long time) is of fundamental importance to improve the deliverability of mailings; as well as identifying errors in lists. Two activities that are carried out automatically by MailUp: the platform processes the database to identify syntactic or typing errors in email addresses, managing bounces, unsubscribes and duplicates. For clean and trusted contact lists. 4. Don't segment your recipients .
In America they call it the “one size fits all” approach: metaphorically, it means sending the same email to the entire database, without making any distinction between the recipients. A fatal mistake, although it is still quite widespread: according to SuperOffice , only 11% of companies segment their database. Segmenting means sending the same type of email but diversified in the offer or in some key points of the content, depending on the type of recipient, their personal data, their interests and their previous actions. Simply put, it's about personalizing emails, to make them relevant to each contact. The dynamic contents and filters of the MailUp platform (personal data, geographical, by activity and by device) allow you to automate the entire process. Furthermore, if integrated with marketing automation functions , it is possible to set up automatic email workflows calibrated to the activities of the individual recipient. 5. Think of emails only from a desktop perspective.
Neglecting your contact database. The churn rate – including unsubscribers, inactives and India Car Owner Phone Number List incorrect addresses – can erode an average of 25% to 30% of the database each year. Obviously the data fluctuates depending on the reference business and the recipients' acquisition criteria. For this reason, database building activities should be included among the priorities. The resources available to marketers are constantly developing and allow every point of contact with customers and users to be translated into opportunities for conversion into recipients: from the pages of your site , thanks to a dynamic pop-up , to your Facebook page , up to the events or at your physical point of sale, thanks to a registration form on iPad created with the Jade application . Another mistake is to forget about the so-called " database cleaning ": eliminating inactive addresses (which have not opened your emails for a long time) is of fundamental importance to improve the deliverability of mailings; as well as identifying errors in lists. Two activities that are carried out automatically by MailUp: the platform processes the database to identify syntactic or typing errors in email addresses, managing bounces, unsubscribes and duplicates. For clean and trusted contact lists. 4. Don't segment your recipients .
In America they call it the “one size fits all” approach: metaphorically, it means sending the same email to the entire database, without making any distinction between the recipients. A fatal mistake, although it is still quite widespread: according to SuperOffice , only 11% of companies segment their database. Segmenting means sending the same type of email but diversified in the offer or in some key points of the content, depending on the type of recipient, their personal data, their interests and their previous actions. Simply put, it's about personalizing emails, to make them relevant to each contact. The dynamic contents and filters of the MailUp platform (personal data, geographical, by activity and by device) allow you to automate the entire process. Furthermore, if integrated with marketing automation functions , it is possible to set up automatic email workflows calibrated to the activities of the individual recipient. 5. Think of emails only from a desktop perspective.