Post by kmstfatema on Mar 4, 2024 4:18:05 GMT -5
One of the hardest battles to win is to knock out the cliché of clichés: the Internet is capable of generating new customers in a few moments. No! Nothing could be further from the truth. Network and web marketing certainly have immense potential, but they are not able to stun potential customers and subjugate them. So no, it's not possible to take just any user and turn them into a customer in an instant. The process takes time, patience and the right content. Today what I will do will be to help you choose the content, explaining which ones to create for each phase of the purchasing process! Think about it for a moment: when do you instinctively buy? Sales aside, in general, as users we tend to carefully examine each purchase, comparing the various opportunities or options and, as the amount to be spent increases, the purchasing process becomes longer. Well, if this applies to you (and me) as a buyer, why should it be any different for your customers? Exactly, for no reason.
Both on the Internet and in physical stores , every time you buy Germany Telegram Number Data something, you go through phases, three in particular, which precede that moment in which you exchange the goods for cash, swipe your card or click on "Buy". But if in in-store experiences you have staff ready to answer every question, online it is the job of those who create the content to think of a strategy that guides visitors towards the last phase . This is why this content must be adapted at each step. Today we will find out how to do it. Before focusing on the type of content, therefore, I will do a quick review. I will explain the three phases that make up the typical sales funnel , within which I will place the contents (with practical examples). Marketing funnel: what it is and how it works marketing funnel translation Originally used in sales, the funnel is a model designed to retrace the purchasing experience (up to the point of purchase) of the average consumer, be it B2C or B2B.
The word funnel, which in English means funnel , therefore describes the behavior of those who buy, starting from the outside, when they are furthest from the purchase, and gradually approaching the conversion or in three phases: Awareness: knowledge of the problem (TOFU) ; Evaluation: evaluation of possible solutions (MOFU) ; Purchase: purchase, the user becomes a customer (BOFU) . If you know the phases of the sales funnel, you can easily skip this paragraph, but if you want to refresh your knowledge, or are really at a loss, here is where I explain them specifically. Understanding this aspect well, in fact, will allow you to understand the needs of your hypothetical buyer persona and therefore better structure the contents for each phase. Let's start! TOFU: Top of the funnel Every purchase is generated first and foremost by a need .
Both on the Internet and in physical stores , every time you buy Germany Telegram Number Data something, you go through phases, three in particular, which precede that moment in which you exchange the goods for cash, swipe your card or click on "Buy". But if in in-store experiences you have staff ready to answer every question, online it is the job of those who create the content to think of a strategy that guides visitors towards the last phase . This is why this content must be adapted at each step. Today we will find out how to do it. Before focusing on the type of content, therefore, I will do a quick review. I will explain the three phases that make up the typical sales funnel , within which I will place the contents (with practical examples). Marketing funnel: what it is and how it works marketing funnel translation Originally used in sales, the funnel is a model designed to retrace the purchasing experience (up to the point of purchase) of the average consumer, be it B2C or B2B.
The word funnel, which in English means funnel , therefore describes the behavior of those who buy, starting from the outside, when they are furthest from the purchase, and gradually approaching the conversion or in three phases: Awareness: knowledge of the problem (TOFU) ; Evaluation: evaluation of possible solutions (MOFU) ; Purchase: purchase, the user becomes a customer (BOFU) . If you know the phases of the sales funnel, you can easily skip this paragraph, but if you want to refresh your knowledge, or are really at a loss, here is where I explain them specifically. Understanding this aspect well, in fact, will allow you to understand the needs of your hypothetical buyer persona and therefore better structure the contents for each phase. Let's start! TOFU: Top of the funnel Every purchase is generated first and foremost by a need .